10 Marketing Survey Questions to Improve Your Content Strategy

marketers thrive on engaging with their
audience it's the foundation that builds
trust and loyalty with customers the
best way to boost engagement with your
audience is to give them the content
they want but how do you know what they
want
the answer
marketing surveys stay tuned as i define
what marketing surveys are and share 10
questions you can use to improve your
content strategy
hello it's carol with boast let's begin
by defining what marketing surveys are a
marketing survey is designed to collect
valuable feedback from your customers to
understand your target audience
including their characteristics
expectations and needs the survey also
helps you get an analysis of your
competitors depending on the questions
you ask the results you receive from the
marketing survey can help guide your
content marketing strategy your
customers have all the information you
need about who your target audience is a
survey is one of the best ways to
collect that information it can be
challenging to know what marketing
survey questions to use so we put a list
of them together for you these 10
marketing survey questions can help you
get started number one how did you hear
about us it's important to understand
how your customers found out about your
business was it through social media an
advertisement or maybe through an
organic search knowing what channels
bring in the most traffic will help you
determine where you need to promote
content number two why did you choose us
over a competitor
the answers to this question will help
you understand what sets you apart from
your competitors some customers may
answer this based on product features
but some may choose you over others due
to your outstanding customer service in
either case you will learn what
qualities your business has to offer
that help seal the deal with your
customers this is excellent information
to have to drive your content marketing
strategy
number three how well does product or
service meet your needs
this question helps your team understand
if your product or service is solving
the problems it's supposed to solve it
may also help you uncover other needs
being met that you weren't aware of for
example boast is designed to provide an
all-in-one platform for customer
feedback testimonials and online reviews
however through regular customer surveys
we learned that customers also use our
product for employee feedback now we're
able to include this as a target
audience as other businesses are looking
to use our platform for similar needs
number four is our content easy to
understand
if your customers are finding it
difficult to understand the content you
share how might that be reflected in
your marketing content to prospects
generally speaking people want easy to
digest content it's why short videos
have taken off on social media be sure
you're sharing content that your
audience can easily understand
number five what topics would you like
us to cover that we haven't a successful
social media strategy involves sharing
eighty percent of helpful information
related to your niche and 20 promotional
content that's a lot of content to
produce if you post on a regular basis
check in with your customers to see if
there are any topics they'd love to see
you share content on
number six what features do you like
most about our product or service
do you know what features your customers
like about your product or service this
information is helpful to inspire future
features if there is a commonality in
what features your customers like you
can leverage this information in your
content marketing strategy
number seven are you aware we offer the
following product or service or feature
do your customers fully understand the
products or services you offer are they
aware of the features and benefits of
said products or services this marketing
survey question is designed to see if
your customers know what you have to
offer and if they're using the product
or service to the full capacity if there
are features products or services that
aren't being used how can your team
create content to properly market it
number eight what do you wish product or
service had that it does not currently
offer has your business seen a lot of
churn lately losing customers to
competitors can be disheartening but
it's also an opportunity to grow learn
what features your customers would like
to see in your product highlight key or
new features in your content marketing
strategy when you can
number nine would you be willing to tell
friends family or colleagues about us
this question is often associated with
an nps or net promoter score survey
using a likert skill customers will rate
you on a scale of one to ten on how
likely they are to recommend you to
others with one being unlikely to 10
being very likely we highly recommend
using this question with the likert
scale to know who your promoters are
promoters are customers who'd be willing
to recommend your brand it also means
they'd be willing to leave an online
review or even video testimonial these
types of social proof are a great way to
build trust with prospects
number 10 how do you rate your recent
experience with us
this marketing survey question can be
based on a recent interaction a previous
interaction or their overall experience
it helps you understand how satisfied
customers are with your business and
customer service now that we have a
great list of questions to use let's
discuss how to create a form and send it
out to your customers to get started
with your form you'll want to determine
which software or platform to use many
businesses use a common free tool like
google forms but we recommend using a
tool built for customer feedback like
boast with boast you can quickly design
the form while adhering to your brand
easily import your contacts with an
excel file or by connecting both to your
crm using zapier integration once you
have your form you're ready to send the
marketing survey out to your customers
there are multiple ways to do this but
the most common methods use email or sms
emails can be automated either with your
email marketing platform or with bost we
recommend using automation as it can be
personalized to your customers and
allows you to focus on what matters most
serving your customers there you have it
10 marketing survey questions to help
improve your content strategy these
questions are a great place to start but
you're not limited to these questions
explore what questions you may want to
ask your audience to understand their
characteristics expectations and needs
remember the best way to boost
engagement with your audience is to give
them the content they want i hope you
found this information helpful if you
did be sure to give this video a thumbs
up and don't forget to subscribe i'll
see you all in the next one bye
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