10 Ecommerce Strategies l Online Marketing Examples

whether you're just starting with your
digital store or already have an
established brand there are many ways to
improve your sales and conversions that
you probably haven't tried yet digital
sales have grown incredibly fast in the
past few years and they will continue to
shape the landscape in the future and as
competition is increasing your
e-commerce business should stand out in
terms of SEO checkout process and user
experience
so in today's video we will show you 10
examples of e-commerce marketing
strategies that you can try and some
tips focused on improving and optimizing
your eCommerce storefront if you want to
learn 30 more strategies you can check
it out in our new ebook which you can
find in the link here or in the
description below let's get started
foreign
product catalog
as you know the product catalog is the
heart of your store so it is worth
optimizing it as much as possible here
are some factors to keep in mind
engaging product description and
headline they must include keywords so
they appear in search engines the copy
and description should be clear concise
and include detailed information about
the products and its benefits
detailed product photography includes
several images of each product so the
user can have a clear idea of how it
looks you can do this by adding pictures
from different angles or by using 360
degree images to have a realistic idea
of what a product looks like in real
life
price your pricing strategy can make or
break your eCommerce business because it
influences the purchase decision you can
set prices based on what the competition
has established start with the lower
prices and increase them once a certain
number of customers have acquired or on
the contrary start at the highest and
lower it over time as more consumers
become familiar with it product feed it
consists of a digital file with all the
data of the products and services you
want to sell online you can create it
manually by Outsourcing or with the feed
creation and management tool this is
where product information management
comes in a platform that centralizes
product data collected from different
sources analyzes its quality enriches it
standardizes it and distributes it
across different channels in short Pim
becomes a true source of product
information for companies in any sector
at cyberclick we have developed our own
Pim or feed Optimizer that allows us to
improve campaigns by increasing the
conversion rate improving the user
experience highlighting sales promotions
and providing as much information as we
can about the products if this is
something that you're interested in be
sure to contact us
two Gain visibility
one of the ways for your e-commerce to
gain visibility is to have a good
content strategy the idea is to generate
valuable content that will help generate
traffic to your e-commerce promote brand
awareness and boost conversions the
central axis of your content strategy
can be for example a Blog that will help
you create a community and bring you
benefits such as positioning yourself as
a reference in your sector creating
community and building trust creating
relevant and valuable lead magnets
facilitating communication with your
potential customers improving your
visibility in search engines and
attracting traffic building a good brand
image getting qualified leads generating
sales or even repurposing your content
for social media three shopping cart
optimization and remarketing the car
abandonment rate in e-commerce is around
70 percent to avoid these losses follow
these tips
the cart page should be clear simple and
fast and the checkout process easy and
intuitive be clear with the shipping
cost to avoid any surprises make
registration optional and easy to
complete show the number of units in
stock ensure that the return conditions
are clear in order to generate trust
with the consumer added questions and
answers section to help customers find
answers to common questions always make
sure that these are visible and
accessible
and to recover abandoned carts you
should design an email marketing
strategy to remind users what they have
in their cart and send an incentive
offer to encourage them to complete
their purchase you could also recover
them with display advertising through
the Google Display Network or Facebook
Audience Network 4. shift the mindset to
a digital ecosystem
due to the nature of channels sales are
not the same in physical stores as on
the Internet it's not just opening an
e-commerce store and publicizing you
must create and design your website
position it in search engines be present
in social networks plan campaigns and
much more you should also consider that
the investment costs are high in an
offline business but low in an online
one availability is limited in a store
but constant in a website obtaining data
is difficult in an offline business but
really precise in an online store
the sales cycle and habits of customers
are also different in the online World
users are more informed about what
they're looking for and spend more time
Consulting reviews and testimonials so
the awareness and consideration phases
can take longer than when the buyer is
informed by the seller at the store you
have to take into account all of these
differences when you get into a digital
ecosystem
five include different payment methods
you have to be as flexible as you can
with Payment Systems some users are
reluctant to leave their Bank details so
integrating services like PayPal to your
online store can be a good solution
Beyond card payments if your product has
a medium or high price there are many
e-commerce companies that offer
installment payment services these allow
your customers to finance the purchase
of products pay for them at their
convenience and help increase the
chances of making a purchase six build
brand reputation and trust with social
proof when it comes to your e-commerce
business one of the best ways to gain
users trust is by including elements of
social proof whether they are buyer
reviews success stories or testimonials
from previous customers these can be
incorporated on your website or product
pages and will convey a positive image
to the consumer it would be the
substitute for Word of Mouth marketing
one of the most widely used tools for
this is trustpilot it can be seamlessly
integrated into many e-commerce stores
and is a great way to include positive
reviews on your website 7. review the
the web architecture and URLs of your
e-commerce when we browse the internet
we seek a well-crafted user experience
it is also an important ranking for
Google when it comes to ranking websites
Google should be able to analyze a
website quickly and easily and that
requires well-structured information and
well-designed URLs there shouldn't be
any repeated URLs on your website or
anywhere else on the internet otherwise
Google will Market as duplicate content
and issue a penalty you should also
review the navigation elements of your
website like adding a filter navigation
to find the products or sizes easier
using a breadcrumb menu to have a
hierarchy of pages and improve the
navigation experience and adding
internal links which will let the user
explore new options and increase the
items that they buy
eight SEO strategy
you must always keep your SEO strategy
in mind at all times you can use either
on-page SEO or off-page SEO on page SEO
with your blog which is an important
point of entry for organic traffic you
can redirect your readers to your
Ecommerce site with valuable content you
can more easily retain and connect with
your audience for product cards on your
eCommerce store you can use more long
tail keywords of up to four to six words
both in the product name and in the
description in the category section we
advise to use short tail keywords of two
or three words and to constantly improve
your positioning you should check the
following metrics indexing status
canonicals 301 redirects 404 errors
broken links or duplicate content
off-page SEO the goal is to get organic
backlinks through writing guest articles
press releases or any link building
strategy that could allow your website
or content to be found on websites with
a high domain Authority getting inbound
links to your domain will help help you
increase your domain Authority as well
9. investing in sem and paid social
media
when starting your e-commerce it's
important to invest in sem and paid
advertising campaigns on social networks
and other media how can you reach new
audiences on new platforms Shopify and
Tick Tock are growing exponentially and
are great options for hosting catalog
campaigns Millennials and gen Z are very
active on these platforms so if they're
your target audience these will be
perfect for your brand Pinterest also
makes it easy for you because it also
has a Shopify integration it offers a
suite of shopping features including tag
setup catalog processing automatic daily
product updates and an ad shopping
interface 10. avoid fraud and chargeback
if consumers detect a purchase on their
credit card that they don't recognize
they might reject it by contacting their
credit card company or bank and flag it
when a sale is made in a physical store
the communication between the credit
card company and the bank is handled by
an intermediary company so if a charge
is rejected the middleman company is in
charge of checking the validity of the
order but when it comes to e-commerce
businesses online sales are not always
mediated by middleman companies making
the possibility of rejection even more
likely to avoid chargeback you can adopt
a transparent payment policy have a good
anti-fraud system check the data
provided include the company name on the
payment receipt or invest in creating a
relationship with your consumer's post
sale and that's all for today if you
want to learn how to start and set up an
e-commerce business watch the video on
the screen right now and don't forget to
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found this video useful see you next
time