Word of mouth is a way of communicating through speaking so that information is transferred from one person to another.
Marketing and advertising word of mouth also exist. This is when the user of a product talks about the product to someone in its friend circle. This way the product gets marketed and gets more exposure. Sometimes, when a person has a bad experience with the customer service of a company, he will talk about it to the people he meets with. When others get to know about the bad experience encountered by a person, they will most likely not opt to buy any product of that company.
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