What are Touchpoints?
Touchpoint is a time where a customer, before or after the purchase, is in contact with your company for various reasons.
Before buying the product, while a customer is searching and looking up different products of your company, its known as a touchpoint.
After buying the product from your company, when a customer calls for repair or any product related inquiry, it is also known as a touchpoint.
Companies must advertise their products in a way that their products receive as many touchpoints as possible. The higher the number of touchpoints a company has, the better it is for them.