Net promoter score (NPS)

What is net promoter score?

Net Promoter Score is a statistic which indicates your customer’s loyalty. It shows you, how likely is the customer to recommend your services or products to other people. It also helps you discover customers, who are prone to churning.

Net Promoter Score analysis usually includes a series of questions to identify the reason behind your customers behavior, whether they are actively promoting your products or slacking behind.