A happiness report is a report generated by the company, which shows how happy the customers are with their products and services.
The happiness report is influenced not only in monetary terms but also the quality of the products and the after-sale service that is provided. Often, after purchasing a product, you seem to notice a fault in the product and you consult the customer service for help. Your experience with their support system also influences how good the happiness report of a company is.
The better the happiness report of a company, the more the company is believed to take care of its customers.Back to Glossary
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