Customer satisfaction is an intensity or degree of satisfaction made by products, services or customer care. It is a situation when the customer is pleased with a company. Customer satisfaction reflects whether customer’s expectations have been met or not.
When a company raises the customer satisfaction, it may reduce costs and raise sales. Happy customer often recommends the company to his friends, family or colleagues and it brings new potential customers. Company can raise the satisfaction by providing quality products, services and customer support, by prices or by good atmosphere of store. But there are also many other ways.
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