Customer Relationship Management (CRM)

What is a Customer relationship management?

Customers are one of the most important part of every company. It is necessary to care for them and know what expectations they have. Customer relationship management or CRM deals with managing interactions between the company and their customers. Company collect information about customers and then use it in order to increase customer satisfaction. CRM helps to forecast and analyze customer trends and behaviors.

Companies provide customer relationship management via different ways, e.g. emails or telephone calls. The main goal is to build positive experiences with customers.