Customers are one of the most important part of every company. It is necessary to care for them and know what expectations they have. Customer relationship management or CRM deals with managing interactions between the company and their customers. Company collect information about customers and then use it in order to increase customer satisfaction. CRM helps to forecast and analyze customer trends and behaviors.
Companies provide customer relationship management via different ways, e.g. emails or telephone calls. The main goal is to build positive experiences with customers.
Customer Relationship Management (CRM) is a technology that allows you to manage your company's relationships and interactions with customers and potential customers. The purpose of its use is to improve customer relations and covers both marketing and sales as well as interaction with customer service.
The most important features of customer relationship management are workflow automations. Thanks to the software, flare is automated, so many activities (such as switching between programs for handling subsequent communication channels, or summaries of activities and creating reports) that the agent has to do are eliminated, and they can spend more time building relationships. Other features include integration with other companies. CRM also supports contacts on the line of contact with other companies.
We have five main types of customer relationship management.
The first is operational CRM, which enables better support for existing and potential customers. Another type is analytical CRM that allows you to collect data and insights. The third type is CRM based on cooperation with suppliers and distributors. The next type is CRM for campaign management, which is a combination of the first two types and supports the conduct of sales and marketing campaigns. The last type is strategic CRM, which puts customers first. It enables the use of information about customers and market trends.
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