10 Customizable Marketing Email Templates for Lead Generation, Sales, and Retention

The number of global email users amounted to 3.9 billion in 2019 and is set to grow to 4.48 billion users in 2024, according to Statista . That is why businesses are spending more and more on email marketing and leveraging it to attract prospects, retain existing customers, increase sales, and accelerate ROI. Effective email marketing campaigns can do it all. Because it’s one of the most cost-effective and conversion-rich forms of digital marketing, global email marketing spending is expected to increase further in the coming years. Check out more reasons why you should pay attention to email marketing and get inspired with our 10 creating marketing email templates.

Why email marketing is essential for your business

Whether you want to gain more customers or strengthen your relationship with existing ones, email marketing can help you reach your audience directly and drive business. Take a look at the following stats that prove email marketing is a valuable tool for businesses of any size and any sector:

• For every $1 you spend on email marketing, you can expect an average return of $0.38
• 80% of business professionals agree that email marketing drives customer acquisition and retention.
• Email has higher conversion rates than social media and search engine results combined.
• 72% of consumers prefer email as their source of business communication.
• 61% of consumers enjoy receiving promotional emails weekly, while 38% would like emails to come even more frequently.
• 88% of smartphone users actively check email on their phones. This makes it more popular than any other app for both iPhones and Androids.

10 Marketing email templates

A report by McKinsey Global Institute revealed that the average interaction worker spends an estimated 28% of the workweek managing email – which makes almost a third of their working hours. One of the ways to cut down on that time is by using ready-made email templates. When crafting your next marketing campaign, consider using a press release email template to effectively communicate your company’s latest news. Another could be a product launch email template, which can be a valuable asset, saving time while ensuring that all critical information about the product is conveyed professionally.

Here are 10 basic email templates (based on the types of emails marketers are likely to send on a repetitive basis) you can use as a starting point and customize for your own marketing campaigns and outbound marketing communications.

Customer welcome marketing email template

Hi [NAME],

We're excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you're happy with [Product]. Firstly, let's make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We'll be more than happy to lend a hand!

Until next time,
[YOUR SIGNATURE]

Newsletter subscription email

Hi [NAME],

Thank you for subscribing to [Brand's] Weekly Newsletter!

By signing up for our newsletter, each week you'll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.

Best,
[YOUR SIGNATURE]

To ensure that our messages arrive (and don't go to your junk or bulk email folders), please add (email) to your address book.

Customer re-engagement email

Hey there!

I noticed you haven't logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there's anything I can help you with.

Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.

If you need a refresher on how [Product/ Service] works, check out our quick user guide.

Hope to see you back again soon,
[YOUR SIGNATURE]

Cart abandonment email

Hey [NAME],

We noticed that you left a few items in your shopping cart. We're low on stock, so they could sell out quickly! But don't worry, it's not too late yet. Here's what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer's cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we're always here to help.

Best,
[YOUR SIGNATURE]

Cancel account email

[NAME],

We're sorry to see you go!

Your current subscription will remain active until [Date]. We'll automatically downgrade you to a free account after that date, but you'll always be able to access your account.

If you'd like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We'll miss you!
[YOUR SIGNATURE]

Webinar announcement email

Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we're going to squeeze in as much practical info as we can under 60 minutes. You won't want to miss this!

Here's what we'll cover:

How you can [...]
Best practices on [...]
Simple strategies to improve [...]

[Save Your Seat]

If you register today, we'll send you the recording of the webinar as an added bonus for free.

See you there!
[YOUR SIGNATURE]

Product/ service update email template

Hi [NAME],

This summer has started quite productively for [Company] as we've been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can ...)
Feature 2 (We've added ...)
Feature 3 (The tool now supports ...)

We'd love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there's anything we can do to make your experience with [Company] better.

Best Regards,
[YOUR SIGNATURE]

Co-marketing partnership email template

Hi [Name],

I run co-marketing partnerships at [your company], a [what your company does] that's recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does]. My team focuses on partnerships with companies like yours – we've also worked with [examples of other companies you've worked with].

I believe there's an opportunity for us to partner on [asset you'd like to partner on] to [end goal you'd like to achieve].

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you're not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,
[YOUR SIGNATURE]

Guest blog post pitch email

Hi [NAME],

I've been a subscriber and a big fan of [Blog Name] for some time now – and I've especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven't covered]. So, I thought I'd write a draft and see if you would be interested in publishing it on your blog.

Please find the draft attached.

Does this sound like something that would be suitable for your readers? If you're interested in publishing it, I would be excited to see it go up! If you'd like me to make any revisions, I can do that too.

Looking forward to your feedback,
[YOUR SIGNATURE]

Guest blog post rejection email

Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn't completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I'm open to another pitch from you in the future. If you have any questions about our guest post guidelines, don't hesitate to reach out.

Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

These 10 email templates provide a solid foundation for your marketing campaigns. Each template can be customized to match your brand voice, tone, and specific business needs. Remember to personalize the templates with recipient names, relevant details, and compelling calls-to-action to maximize engagement and conversion rates.