Nine in ten Americans claim their service expectations are not met. Such rate of dissatisfaction is a real killer. The pressure customers put on US companies is extremely strong. But thanks to this pressure, US based services are amongst the best in the world.
Americans punish companies for not meeting their expectations, The American Express Global Customer Service Barometer study says. Half of them will not shop at a company that disappointed them in the future.
These points are not hard to solve either. How can you make American consumers happier? Reading these couple of articles is a good start:
P.S: It’s worth it: Americans are willing to spend 21% extra if happy with the company’s service.
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