New features: Chat button automations & docked chat windows

Spark up your chat buttons!

Did you know that:

• people make a subconscious judgment about a product within 90 seconds of initial viewing ?
• color accounts for 85% of the reason why you purchased a specific product ?
• animation influences a user’s eyes and it can control where they focus ?
• visuals that move onto the screen attract different amounts of attention based on their speed and location on the page ?
• the speed of the object attracts attention immediately ?
• users spend most of their time on the left side of the screen ?

Having a real person walk you through a purchase adds confidence and customers tend to spend more than the ones who don’t use live chat. A positive experience leads to a higher average order value, thus your sales are directly affected by live chat.

Animate your chat buttons to get more visitors to talk with and up-sell.

How chat button animations look like:

So what’s the average CTR of a chat button? At LiveAgent, it’s around 7 %.

How to increase your Chat Button CTR

• Animations – bouncing, shaking, swinging, fading, rotating…
• Color – try different colors
• Placement – eg. higher CTR will be on the homepage than subpages
• Text – that will catch visitors’ attention

If you’re interested in learning more about colors that increase conversion rate the most, have a look at Kissmetrics infographic below:

From now you can also dock a chat window to the left or right side of a website.

See how it looks like:

Andrej Csizmadia

Growth Marketer

Andy is Growth Marketer at LiveAgent. Previously, he studied International Relations and Business Diplomacy and was active as a volunteer in the world's largest student run organization, AIESEC. Running, music and reading books are his favourite free-time activities.

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