What if you just treat your customer as he is? A human being, a person, a friend. That’s exactly what we did with our friends over at Vittoria.
It all began with a simple email to our inbox saying that yet another company is interested in purchasing help desk software. It could have been business as usual. But one small coincidence changed my perception of customers forever. While reading through a requirement list, I got to the signature of the client and then it struck me. Vittoria. Is this really the Vittoria, makers of my favorite bicycle tires? In moments like this, logic goes out the window and pure passion takes over.
I just had to ask about their work, tell them how good they are with what they do, and share with them my sincerest admiration of their products. It’s hard to describe how I felt when Vittoria replied. This wasn’t simply a formal “Thank you note”, it was personal.
LiveAgent’s team is full of cycling enthusiasts. Everyone from C-level, the development team, support agents, all the way through to the marketing department. Every single company in this world stands (and falls) on its employees. Sometimes, you just have to show your cards and share a good piece of your personality with the world outside. This is exactly what happened here.
Eventually, we made a deal with Vittoria and they started to use our services. What’s different is the fact that our core business was just secondary prior to this cooperation. We talked and talked about our hobbies, passion, plans, and experiences until we got to our upcoming cycling trip. Vittoria was so kind, that they equipped the whole LiveAgent team with their high end Corsa tires.
This gesture made me like my job even more. It was at this moment, I realized that bringing some personality and a little more human interaction into business affairs was the right decision. I would never worry to be different again.
This story is not about free tires (though I send a huge “thank you” to Italy once again). What matters here are the principles you rely on, and the simple confirmation of doing things the right way. Just have a look at these pics.
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