At LiveAgent, our mission is to create useful software that’s clean, functional, easy to use, and innovative. This mission statement also applies to our written content, visual media, ad copy, and slogans. We hope that our branding guide will help you understand our buyer persona, color palette, aesthetics, and editorial style guide– making our future collaborations smooth and fruitful.
LiveAgent’s signature color is a rich, bright “California orange”, orange.
RGB: 255,189,57 to 250149,49
CMYK: 0,28,88,0 to 0,49,90,0
HEX: #FFBD39 to #FA9531
Orange cream background
Our logo designs are flexible. You can choose from two variations.
Our images, illustrations, and mockups are minimalistic and straightforward. Please always use high-quality product images, and if you cannot find what you are looking for on our site, please make a request, and we’ll be happy to provide you with the necessary imagery.
If you want to showcase how our products work in real-time, feel free to embed any of our product videos into your articles, blog posts, or reviews.
To help you understand our target audience better and aid you in your writing, we’ve created a buyer persona.
“I want to boost my team’s productivity and impact.”
Located in: Chicago
Job position: Head of Customer Success
Bio: Richard works in a successful eCommerce business that employs over 100 people. After work, he has trouble setting boundaries for himself and answers Slack messages and emails as they come. He feels responsible for the business’s success and tries to find hacks and innovative solutions to existing problems.
As you’re writing and editing your content, please make sure that you:
Before submitting your work, make sure that you’ve:
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